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Identifying ROI for small and medium-sized businesses with AR



Koelnmesse GmbH, Messeplatz, Köln, Deutschland

Investing into Augmented Reality (AR) is only feasible for small and medium-sized businesses (SMBs), if compensated by a significant saving or increased revenue. This return on investment (ROI) is not always obvious which prevents many SMBs from investing at this point of time.
During our sales pitches, we have identified 15 cases in which the ROI is quite obvious. In our workshop, we want to share these use cases with the participants and work together identifying more such use cases. Also, we have outlined a set of required activities that need to be decided upon in order to approach AR in a sustainable manner. We call this the „3D model supply chain“ and want to discuss this concept openly with the visitors of our workshop.

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