Many developers forgo design, ergonomics and userexperience because they lack the knowledge and an eye for the creation of nice, userfriendly UI’s, components, icons, webpages and presentations.
Very often, they work together with visual artist and customers that think in images. But often theese lack the view to restrictions and needs of developers. To cross this gap, you should be able to ‚talk their language‘ – design bases on psychology and targets, but embraces manipulation aswell.
This session will not enchant you to a pixel guru, but tries to enlighten the world of designers. As soon as colors, typography and the mystical beeing called ‚user‘ get clearer, UI can get much better.