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Burgers, IoT and cloud computing for the perfect restaurant experience

IoT in the restaurant business – We worked with our partner IONOS and the burger grill chain Peter Pane to use the Internet of Things to continuously measure the most important feel-good factors, such as temperature and noise levels, in order to ensure a safe and pleasant restaurant experience.

Logo von Peter Pan der Paniceus Gastro Systemzentrale GmbH

Paniceus Gastro Systemzentrale GmbH, based in Lübeck, was founded by its owner and Managing Director, Patrick Junge, as the parent company of Peter Pane Restaurants. Peter Pane attaches great importance to a pleasant atmosphere in its restaurants and experiments a lot with new technologies in order to improve the experience of its guests.

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Initial situation

Anyone who has ever had the pleasure of visiting one of the 47 Peter Pane restaurants can hardly avoid the conclusion that a pleasant atmosphere, a cozy flair, delicious food, and sustainability are its top priorities.

This also includes embracing and trying out technological trends, as well as continuously improving the restaurant experience through innovation and making it more sustainable.  For example, before ordering a tasty “Kräuterbursche” (one of the burgers on the menu), a guest can scan a QR code and the burger appears on the table via augmented reality. In addition, drinks can be ordered simply and easily from a smartphone in a matter of seconds if no staff is available nearby.

And what does the ambiance of the Peter Pane restaurants have to do with the IONOS cloud? IONOS continues to develop its European cloud platform as an Infrastructure-as-a-Service solution and is always open to new and innovative edge cases, i.e. novel use cases that utilize the platform in an unusual way. In this way, IONOS hopes to obtain feedback and to be able to shape further development as closely as possible to the needs and requirements of real-life use cases.

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Solution

The aim of this project was to test and learn about new technologies in the field and to use the knowledge gained to help not only Peter Pane, but also IONOS and future customers to make technological progress. Internet of Things, the cloud, and burgers: could there be any nicer combination? 😊

Lean procedures and a streamlined approach were the hallmarks of the project. Specifically, this means rolling out a scalable system, collecting and analyzing data, and adjusting the setup as needed. According to the principle of build, measure, learn.

The feel-good factors for satisfied customers

Continuous measurement of feel-good factors

Cross-functional team with IoT expertise

The setup

Optimally placed

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The feel-good factors for satisfied customers

Peter Pane wants its guests to feel at home in its restaurants, which is the reason why we addressed two central questions in the project: How can we create added value for Peter Pane and its customers? What data is best for measuring a feel-good atmosphere? We therefore started by collecting data on obvious feel-good factors.

  • Temperature – Is the restaurant too cold or too hot?

  • Humidity – Is it too stuffy or does dry air from the heating irritate people’s airways?

  • CO₂ content – Is the air fresh or stale and unhealthy?

  • Volume – Is the noise level too high or can you talk comfortably?

And what about smell? Interesting sensors are gradually coming onto the market that can be used, for example, to detect unpleasant odors. However, since we aimed to minimize technical risks and were unable to assess how far we had already come with the basic feel-good factors at the start of the project, we first decided not to use such sensors and will re-evaluate them after the project launches.

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Continuous measurement of feel-good factors

Peter Pane aims to ensure long-term customer satisfaction. A pleasant atmosphere is part of this. Simple measures can be immediately identified through continuous measurement. This allows the heating or music volume to be adjusted or fresh air to be provided when the relevant thresholds are reached. At the same time, we also set out to find out how the parameters affect how guests order – especially when the atmosphere is louder, stuffier, warmer or colder than usual. That's why it was not enough to use conventional devices. Instead, the data had to be continuously collected and stored in a database.

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Cross-functional team with IoT expertise

Collecting measuring points with sensors, processing them via the Internet of Things, and developing new insights and recommendations for action from this data requires a cross-functional team covering a wide range of disciplines. codecentric not only has suitable experts for such a project, but also contributed a great deal of experience from the IoT field to successfully implement the project.

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The setup

To this end, we equipped Raspberry Pis with the appropriate sensors, wrote the necessary software and printed suitable, inconspicuous housings for our sensor configuration using 3D printers. We first implemented a suitable device management system to allow remote maintenance of the Pis. We then set up the cloud infrastructure in the IONOS cloud, where all sensor data is sent via HiveMQ to a Postgres database and then visualized in Superset dashboards. We used both Kubernetes and Stackable to process large amounts of data.

Content_Text_30_70_story-peter-pane-restaurant-experience-hardware.jpeg

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Optimally placed

With this setup, we installed the four sensor packages inconspicuously above the ceiling paneling in the Cologne branch of Peter Pane. The locations of the Raspberry Pis were chosen to ensure good coverage of the restaurant and also to reveal differences between different areas. We only had a two-hour window to set it up. Setup went smoothly, so that all sensor data could go online on time.

Content_Text_30_70_story-peter-pane-restaurant-peter-pane-restaurant-erlebnis-ki-pi-an-decke.jpeg

The feel-good factors for satisfied customers

Continuous measurement of feel-good factors

Cross-functional team with IoT expertise

The setup

Optimally placed

//

The feel-good factors for satisfied customers

Peter Pane wants its guests to feel at home in its restaurants, which is the reason why we addressed two central questions in the project: How can we create added value for Peter Pane and its customers? What data is best for measuring a feel-good atmosphere? We therefore started by collecting data on obvious feel-good factors.

  • Temperature – Is the restaurant too cold or too hot?

  • Humidity – Is it too stuffy or does dry air from the heating irritate people’s airways?

  • CO₂ content – Is the air fresh or stale and unhealthy?

  • Volume – Is the noise level too high or can you talk comfortably?

And what about smell? Interesting sensors are gradually coming onto the market that can be used, for example, to detect unpleasant odors. However, since we aimed to minimize technical risks and were unable to assess how far we had already come with the basic feel-good factors at the start of the project, we first decided not to use such sensors and will re-evaluate them after the project launches.

//

Continuous measurement of feel-good factors

Peter Pane aims to ensure long-term customer satisfaction. A pleasant atmosphere is part of this. Simple measures can be immediately identified through continuous measurement. This allows the heating or music volume to be adjusted or fresh air to be provided when the relevant thresholds are reached. At the same time, we also set out to find out how the parameters affect how guests order – especially when the atmosphere is louder, stuffier, warmer or colder than usual. That's why it was not enough to use conventional devices. Instead, the data had to be continuously collected and stored in a database.

//

Cross-functional team with IoT expertise

Collecting measuring points with sensors, processing them via the Internet of Things, and developing new insights and recommendations for action from this data requires a cross-functional team covering a wide range of disciplines. codecentric not only has suitable experts for such a project, but also contributed a great deal of experience from the IoT field to successfully implement the project.

//

The setup

To this end, we equipped Raspberry Pis with the appropriate sensors, wrote the necessary software and printed suitable, inconspicuous housings for our sensor configuration using 3D printers. We first implemented a suitable device management system to allow remote maintenance of the Pis. We then set up the cloud infrastructure in the IONOS cloud, where all sensor data is sent via HiveMQ to a Postgres database and then visualized in Superset dashboards. We used both Kubernetes and Stackable to process large amounts of data.

Content_Text_30_70_story-peter-pane-restaurant-experience-hardware.jpeg

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Optimally placed

With this setup, we installed the four sensor packages inconspicuously above the ceiling paneling in the Cologne branch of Peter Pane. The locations of the Raspberry Pis were chosen to ensure good coverage of the restaurant and also to reveal differences between different areas. We only had a two-hour window to set it up. Setup went smoothly, so that all sensor data could go online on time.

Content_Text_30_70_story-peter-pane-restaurant-peter-pane-restaurant-erlebnis-ki-pi-an-decke.jpeg

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Result

The initial observation phase has been running since then. Tens of thousands of data points are collected every hour and transferred to the IONOS cloud, where they are merged and evaluated. The results are then visualized and made available via the outlet dashboard. The restaurant manager can then use the data to make simple adjustments to the feel-good factors.

Innenaufnahme eines Restaurants, viele verschiedene Personen am Essen, Trinken und reden.

Good data – satisfied customers

The potential for simple recommendations for action is evident even without extensive analysis of the data streams. For example, the temperature and humidity in an elevated part of the room rise faster (and fall slower) than in the other areas. At the same time, humidity and temperature fluctuated greatly in other areas. Adjusting the ventilation could significantly help guests feel more comfortable in this area of the restaurant. Google ratings and the measured values could also be used to identify and avoid instances where noise volume exceeded a comfortable level.

Eine Peter Pan Restaurant aufgenommen von einer Straße, mit vielen Personen, einem Außenbereich und Werbetafeln.

On the right path to the perfect customer experience

The first steps towards a perfect customer experience have been taken. The next step is to correlate the data collected over an extended period with the guests' ordering behavior and their direct feedback. In the future, machine learning is expected to make it possible to create the ideal atmosphere that invites people to linger, eat, and drink. Restaurant managers will use the dashboard to continuously monitor the atmosphere and make simple adjustments until a sufficient amount of data is available.

The pilot in the Cologne outlet shows what potential lies in the data. If feel-good factors are systematically collected, restaurants can effectively use this data to create a pleasant climate for their guests and increase their satisfaction.

quotation marks

We enjoy working intensively with new technologies and their potential uses for our restaurants. An outstanding ambience is very important, but so far every branch has interpreted this somewhat differently. Systematically collecting data with the right sensor technology should give us a better sense of the factors that make up an excellent atmosphere. codecentric was a strong, fast and pragmatic implementation partner.

Robert Greller
Head of Digital Department, Paniceus Systems GmbH

Do you have more questions about the project?

Would you like to learn more about the project? Are you interested in a similar solution for your company? 

Markus Zink

Management Board Consulting / Head of Sales

Markus Zink

Management Board Consulting / Head of Sales

A project discussion meeting with whiteboard and notebook
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Other codecentric AG projects

Find out about other successful projects that we have completed with our clients. Perhaps you will find ideas here for a use case in your own organization.