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HOMESERVICES
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More success in the market with digital product development

We help you to achieve more successful products. Our broad expertise enables us to create an ideal balance between client requirements, technology, and cost-effectiveness.

Illustration: 4 Personen an Notebooks und Whiteboard, die diskutieren, planen und programmieren.

The biggest challenges in product design, in times of highly dynamic markets, scarce resources, and ever-increasing customer expectations, can be found beyond the backlog: How does your team know whether investing in products or features is really worthwhile?

Product development is a team sport.

We will help you to understand the working approaches, methods, and tools of modern product design in order to apply them systematically and think more in terms of products, in particular, across departmental boundaries – because successful products aren't created in the development process. They are the sum of the interplay between technology, support, sales, and often other stakeholders. 

We bring together the three dimensions of success:

  • Desirability – What excites customers?
  • Feasibility – What technical possibilities exist?
  • Viability – What makes economic sense?

This is how we can support you in product development

Product vision and product strategy

Product discovery

Product delivery

Product coaching

Product leadership and organization

Steffen Oehme

Principal Agile & Product Coach

Let's talk about your challenges

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Product vision and product strategy

By solving... 

  • what problem ...
  • on which market ...
  • do you wish to gain ...
  • which customers? 

We will work with you to define your north star and the chosen path to it, resulting in a product strategy that aligns your team, is relevant on day-to-day basis, and supports the many decisions your teams make. This is how great products are created in an inspired and focused way. 

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Product discovery

It is only through a thorough understanding of customers and their problems that we can develop promising hypotheses for opportunities and solutions. We have a toolbox full of tools for this purpose, with learning at its core. 

Inspired by concepts such as the lean startup or design thinking, we use small experiments, observations, and interviews to continuously ensure that we develop for the market and not past it.

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Product delivery

Building excellent software is in our DNA and we are delighted to support you. We also help to ensure that software is not isolated from "the product" and that product thinking is integrated into software delivery. It's the only way to combine what belongs together.

Products are not sequential projects, but rather long-term processes from prototypes through to rollout, growth, and retirement. Delivery must provide appropriate support in each of these phases – without losing sight of the company's goals.

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Product coaching

We coach product people and teams to help them think more productively and provide them with a proven toolbox for more successful products. 

Whether as a coach, a sparring partner or hands-on, we reflect with you on where you stand and contribute suitable methods and tools for your next step. We explain them, work with you to apply them, or we take care of everything for you – whichever way suits you.

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Product leadership and organization

The ultimate goal of consistent product alignment is to build and reorganize businesses where great products are created. We help you to achieve more empowerment for your teams, a clear purpose with a high degree of self-sufficiency, and, at the same time, close alignment. This is what we call true product leadership.

Product vision and product strategy

Product discovery

Product delivery

Product coaching

Product leadership and organization

//

Product vision and product strategy

By solving... 

  • what problem ...
  • on which market ...
  • do you wish to gain ...
  • which customers? 

We will work with you to define your north star and the chosen path to it, resulting in a product strategy that aligns your team, is relevant on day-to-day basis, and supports the many decisions your teams make. This is how great products are created in an inspired and focused way. 

//

Product discovery

It is only through a thorough understanding of customers and their problems that we can develop promising hypotheses for opportunities and solutions. We have a toolbox full of tools for this purpose, with learning at its core. 

Inspired by concepts such as the lean startup or design thinking, we use small experiments, observations, and interviews to continuously ensure that we develop for the market and not past it.

//

Product delivery

Building excellent software is in our DNA and we are delighted to support you. We also help to ensure that software is not isolated from "the product" and that product thinking is integrated into software delivery. It's the only way to combine what belongs together.

Products are not sequential projects, but rather long-term processes from prototypes through to rollout, growth, and retirement. Delivery must provide appropriate support in each of these phases – without losing sight of the company's goals.

//

Product coaching

We coach product people and teams to help them think more productively and provide them with a proven toolbox for more successful products. 

Whether as a coach, a sparring partner or hands-on, we reflect with you on where you stand and contribute suitable methods and tools for your next step. We explain them, work with you to apply them, or we take care of everything for you – whichever way suits you.

//

Product leadership and organization

The ultimate goal of consistent product alignment is to build and reorganize businesses where great products are created. We help you to achieve more empowerment for your teams, a clear purpose with a high degree of self-sufficiency, and, at the same time, close alignment. This is what we call true product leadership.

Your added value? We create products that ...

  • Engage customers through focus and technical excellence
  • Economically successful, with intelligently deployed capacity
  • Quickly validate market and customer assumptions
  • Reduce investment risk
  • Achieve a sustainably faster time to market and thus greater competitive advantage

R&V Insurance logo

Franziska Rossin 

Department Manager at digital.werkstatt, R+V Insurance

Steffen combines state-of-the-art product coaching approaches with a lot of passion. Our collaboration is relentlessly honest – but also motivating for the work that lies ahead of us.

Franziska Rossin 

Department Manager at digital.werkstatt, R+V Insurance

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How we work: Enterprise-level product thinking

We call our way of working product thinking and describe our most successful methods and procedure models.


Customer-centric
A deep understanding of customers and problems is the prerequisite for good solutions.

Continuous discovery and delivery together
Digital products grow with their customers and continue to evolve. We enhance continuous discovery with continuous delivery in order to develop them in the right direction throughout their life cycle.

Lean & rapid learning
We use a wide range of methods to validate ideas and solutions in a hypothesis-driven, data-informed way, in direct contact with clients and with a focus on rapid learning.

Entrepreneurial
Products are only successful if they serve customers and companies alike. We help you master this balancing act and make smart decisions about focus and prioritization.

Outcome-oriented
The success of our work is not the number of shipped features, but the value and impact we have created for clients and companies.

Capacity- and risk-aware
There is always more to do than we have capacity. We will work with you to identify promising products at an early stage and with minimal cost. And then make more of them.

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Do you wish to learn more?

Our experts have already implemented many successful projects and are happy to share their knowledge with the community. A small selection:

Do you have any further questions?

Contact us about your challenges and we will help you build better products for the long term.

Steffen Oehme

Principal Agile & Product Coach

Steffen Oehme

Principal Agile & Product Coach