Logo der codecentric AG, einem in Deutschland führenden IT-Consulting Unternehmen

Logo der codecentric AG einem in Deutschland führenden IT-Consulting Unternehmen

Data Effectiveness

Digital Products & Solutions

Digital sovereignty

IT Security

Artificial intelligence

Software Modernization

Services from A to Z ...

Services

How we work

References

Locations

Blog

Knowledge Hub

Careers

About us

News

Contact us

Alle Standorte

Berlin

Bielefeld

Dortmund

Erfurt

Frankfurt am Main

Hamburg

Karlsruhe

Leipzig

München

Münster

Nürnberg

Solingen

Stuttgart

Do you have any questions or would you like to exchange ideas? Happy to help – just enter your contact details.

[ENG] Contact Us | Sub-Navi-Kontakt oder Zero Search Hits

Kontakt aufnehmen

Marketing & Community Management

Konntest du keine Einträge zu deinem Thema finden?  

WORKSHOP

Digital product developement

UX/UI

Workshop: Affinity Mapping

codecentric Workshop: Learn about affinity mapping to structure complex information from user studies and gain valuable insights.

Affinity Mapping | Workshop

Illustration: 4 Personen an Notebooks und Whiteboard, die diskutieren, planen und programmieren.

Learn about the Holtzblatt/Beyer affinity mapping method for effectively structuring complex information from user studies and gaining valuable insights from it.

 Workshop: Affinity Mapping

We will contact you to arrange an appointment and for all further arrangements.

[ENG] Kontaktanfrage | Workshops & Trainings

Booking request

Request workshop

The workshop is designed to last 4 hours as standard. However, the content and duration can be individually customized. Let's talk about the possibilities!

Workshop "Affinity Mapping"

Everything at a glance: What to expect in the workshop

In the product development process, we often collect a wealth of data from user interviews that needs to be analyzed and interpreted. Affinity mapping offers a structured approach to organizing this data, identifying patterns, and gaining deeper insights into the core needs of users. This workshop teaches the practical skills needed to successfully apply this method.
 

Agenda:
 
Introduction to affinity mapping
<ul>
<li>Brief introduction to the methodology</li>
<li>Presentation of the underlying materials and use case</li>
<li>Practical phase: Creating an affinity map from user interviews</li>
</ul>
 
We create an affinity map in small groups
 
<ul>
<li>Structuring a large amount of information at different levels of need</li>
<li>Preparing the findings for further use</li>
</ul>
 
Conclusion and outlook
 
<ul>
<li>Overview of the next steps and best practices</li>
<li>Discussion of challenges and solutions within the methodology</li>
</ul>

Description

After this workshop, you will be able to:
 
<ul>
<li>Apply the Holtzblatt/Beyer affinity mapping method</li>
<li>Structure and organize complex data from user interviews</li>
<li>Recognize patterns and correlations in qualitative data</li>
<li>Translate these correlations into user needs and goals</li>
<li>Utilize the insights gained for the further product development process</li>
</ul>
 
The workshop will help you:
 
<ul>
<li>Effectively structure complex information from user studies</li>
<li>Gain deeper insights into the core needs of your users</li>
<li>Make data-driven decisions in the product development process</li>
<li>Improve communication of user needs and goals within the team</li>
<li>Develop a systematic approach to analyzing qualitative data</li>
</ul>

Learning objectives

This workshop is designed for:
 
<ul>
<li>Product managers, UX researchers, designers, and anyone who works with user data</li>
<li>Teams that already conduct user interviews and are looking for effective methods of data analysis</li>
<li>People who face the challenge of structuring large amounts of qualitative data</li>
<li>Participants with basic knowledge of user research</li>
<li>Beginners to advanced users in the field of qualitative data analysis</li>
</ul>
 
Number of participants:
 
<ul>
<li>Max. 15 persons</li>
</ul>

Target group

The speakers

IT Consultant

User Experience Specialist

IT Consultant (Product, UX)

What do users really need? In this workshop, we will show you how to effectively evaluate information from user studies in order to gain valuable insights.

 Workshop Affinity Mapping

Aktuelles

Thank you for your request. I will get back to you.

Thank you for your registration. A confirmation email is on its way to you.

This page is a preview. \nClick here\n to exit preview mode.

Sorry, we did not find any matching blog articles to your search. 

Do you still have questions? Just send me a message.

You have questions or want to exchange ideas with me? Gladly - just enter your contact details.

I have read the \nprivacy statement\n of codecentric AG and confirm this by submitting the form.*

Discover exciting further topics and let the codecentric world inspire you.

I hereby consent to the collection and processing of the above data for the purpose of receiving the newsletter of codecentric AG by e-mail. You can revoke your consent at any time by sending an e-mail to datenschutz@codecentric.de, by clicking on the link in the information e-mail itself, or by sending an e-mail to the contact details listed in the \nimprint\n. I have taken note of the \nprivacy policy\n of codecentric AG and confirm this by sending the form.*

Job application form field placeholder 10

Thank you for taking part in our free online IT security check 🙏.

To receive your result, we still need your email address

Karriere Podcast Page Info CTA Paragraph Mobile

Would you like to hear more quotes from our colleagues? What is it like to work in IT consulting at codecentric? Click here for an overview of all culture & career podcasts.

Softwerkercast Podcast Page InfoCTA Paragraph Mobile

Softwerkercast Podcast Page InfoCTA Paragraph

Softwerkercast Podcast Page InfoCTA Title

Softwerkercast Podcast Page InfoCTA Button

Sorry, we couldn't find any results for your search query.

Maybe the popular search entries will help you:

Apply now as [HEADING_TITLE] at codecentric