Workshop: Affinity Mapping

Learn about the Holtzblatt/Beyer affinity mapping method for effectively structuring complex information from user studies and gaining valuable insights from it.

Illustration: 4 Personen an Notebooks und Whiteboard, die diskutieren, planen und programmieren.

Workshop "Affinity Mapping"

online or inhouse

The workshop is designed to last 4 hours as standard. However, the content and duration can be individually customized. Let's talk about the possibilities!

Everything at a glance: What to expect in the workshop

Description

In the product development process, we often collect a wealth of data from user interviews that needs to be analyzed and interpreted. Affinity mapping offers a structured approach to organizing this data, identifying patterns, and gaining deeper insights into the core needs of users. This workshop teaches the practical skills needed to successfully apply this method.

Agenda:

Introduction to affinity mapping

Brief introduction to the methodology

Presentation of the underlying materials and use case

Practical phase: Creating an affinity map from user interviews

We create an affinity map in small groups

Structuring a large amount of information at different levels of need

Preparing the findings for further use

Conclusion and outlook

Overview of the next steps and best practices

Discussion of challenges and solutions within the methodology

Learning objectives

After this workshop, you will be able to:

Apply the Holtzblatt/Beyer affinity mapping method
Structure and organize complex data from user interviews
Recognize patterns and correlations in qualitative data
Translate these correlations into user needs and goals
Utilize the insights gained for the further product development process

The workshop will help you:

Effectively structure complex information from user studies
Gain deeper insights into the core needs of your users
Make data-driven decisions in the product development process
Improve communication of user needs and goals within the team
Develop a systematic approach to analyzing qualitative data

Target group

This workshop is designed for:

Product managers, UX researchers, designers, and anyone who works with user data
Teams that already conduct user interviews and are looking for effective methods of data analysis
People who face the challenge of structuring large amounts of qualitative data
Participants with basic knowledge of user research
Beginners to advanced users in the field of qualitative data analysis

Number of participants:

Max. 15 persons

The speakers

Simon

IT Consultant

Stefan Spittank

Andreas Wagner

What do users really need? In this workshop, we will show you how to effectively evaluate information from user studies in order to gain valuable insights.