Workshop: Product Vision

Learn how to develop a compelling product vision – the key guide to inspiring your team and driving successful product design.

Illustration: 4 Personen an Notebooks und Whiteboard, die diskutieren, planen und programmieren.

Workshop "Product Vision"

online or inhouse

The workshop is designed to last 4 hours as standard. However, the content and duration can be individually customized. Let's talk about the possibilities!

Everything at a glance: What to expect in the workshop

A clear and inspiring product vision is the crucial foundation for avoiding lengthy discussions about the product goal and instead focusing on a common understanding and a clear direction. The aim is to go beyond initial product ideas and get the team thinking in a shared, future-oriented direction. This not only boosts motivation but also enables the right decisions to be made in the product development process.

The workshop is designed to show you how to quickly and effectively summarise the core aspects of the vision within your team and develop a compelling vision. Learn how to understand and fill in the dimensions of the Product Vision Canvas and how to link the vision to the needs of the key persona – a turbo boost for decision-making and sharpening your product!

Agenda

Introduction to product vision

Brief introduction to the methodology
Presentation of the underlying materials and the use case

Practical phase: Creation and development of a vision

Fill in the dimensions of the Product Vision Canvas in small groups
Formulation of a vision statement taking into account the canvas content and the key persona

Conclusion and outlook

Discussion about communication and relevance of visions
Overview of the next steps and best practices

Learning objectives

After this workshop, you will be able to:

Develop a clear and inspiring product vision
Understand and complete the various dimensions of the Product Vision Canvas
Formulate a concise vision statement that summarises the core aspects of the vision
Link the product vision to the needs of the key persona
Communicate the product vision effectively and use it as a basis for decision-making

The workshop will help you:

Define a clear direction for your product
Motivate your team and create a common understanding of the product goals
Make better decisions in the product development process
Continuously review the product vision and adapt it to changing market conditions

Target group

This workshop is aimed at:

Product managers, product owners and founders
Teams that are at the beginning of product development or want to refine their existing product vision
People who are faced with the challenge of creating a common understanding of their product within their team
Participants with basic knowledge of product development
Beginners to advanced users in the field of product management

Number of participants:

Max. 15 people

The speakers

Simon

IT Consultant

Stefan Spittank

Andreas Wagner

Want to define a clear and inspiring direction for your product? We'll show you how to develop a compelling product vision with clear guidelines!