Workshop: Personas

Learn about the concept of data-driven personas – a proven method developed by Alan Cooper and Kim Goodwin for creating realistic user models and tailoring your product ideas precisely to the real needs of your users.

Illustration: 4 Personen an Notebooks und Whiteboard, die diskutieren, planen und programmieren.

Workshop "Personas"

online or inhouse

The workshop is designed to last 4 hours as standard. However, the content and duration can be individually customized. Let's talk about the possibilities!

Everything at a glance: What to expect in the workshop

Realistic user models are key to bridging the gap between abstract data and real human needs. Product teams often waste valuable time discussing the relevance of features because they lack a direct connection to the target group or base their discussions on mere assumptions. Alan Cooper's personas offer much more than just a profile format: they transform complex behaviour patterns into tangible characters that enable well-informed design decisions and minimise risks in development at an early stage.

In this workshop, you will develop the practical tools you need to systematically translate research findings into living models. We use Kim Goodwin's data-driven methodology to ensure that your personas are based on facts, not wishful thinking. Learn how to establish a shared view of the user within your team and align your product strategy precisely with your customers' motivations.

Agenda

Introduction to the concept of personas

Brief introduction to the concept and significance of personas
Presentation of the underlying principles and use cases

Practical phase: Creating personas

In small groups, we define behaviour patterns and create personas based on them

You will learn how the various components of research interlock to develop a meaningful persona

Learning objectives

After this workshop, you will be able to:

Understand and apply Alan Cooper's concept of personas
Use Kim Goodwin's data-driven method for persona creation
Identify behaviour patterns and develop meaningful personas from them
Identify and model user goals at different levels
Use personas as a tool for validating product ideas and features
Use the various building blocks of user research for persona development

Target group

This workshop is aimed at:

Product managers, designers, and developers
Teams looking for quick and effective methods for brainstorming ideas
People who want to overcome creative blocks and gain new perspectives
Participants with basic knowledge of user research
Beginners to advanced learners in the field of design thinking and agile development

Number of participants:

Max. 15 persons

The speakers

Simon

IT Consultant

Stefan Spittank

Andreas Wagner

Want to develop features that your users really need? We'll show you the data-driven personas method – for accurate product decisions!