Workshop: Personas
Learn about the concept of data-driven personas – a proven method developed by Alan Cooper and Kim Goodwin for creating realistic user models and tailoring your product ideas precisely to the real needs of your users.
Workshop "Personas"
online or inhouse
The workshop is designed to last 4 hours as standard. However, the content and duration can be individually customized. Let's talk about the possibilities!
Everything at a glance: What to expect in the workshop
Realistic user models are key to bridging the gap between abstract data and real human needs. Product teams often waste valuable time discussing the relevance of features because they lack a direct connection to the target group or base their discussions on mere assumptions. Alan Cooper's personas offer much more than just a profile format: they transform complex behaviour patterns into tangible characters that enable well-informed design decisions and minimise risks in development at an early stage.
In this workshop, you will develop the practical tools you need to systematically translate research findings into living models. We use Kim Goodwin's data-driven methodology to ensure that your personas are based on facts, not wishful thinking. Learn how to establish a shared view of the user within your team and align your product strategy precisely with your customers' motivations.
The speakers
Want to develop features that your users really need? We'll show you the data-driven personas method – for accurate product decisions!
Workshop "Personas"
online or inhouse
The workshop is designed to last 4 hours as standard. However, the content and duration can be individually customized. Let's talk about the possibilities!
Simon
IT Consultant