Workshop: User Interviews

Learn how to conduct professional user interviews – an essential product development method for understanding the true needs of your target group through authentic conversations with real guests.

Illustration: 4 Personen an Notebooks und Whiteboard, die diskutieren, planen und programmieren.

Workshop "User Interviews"

The workshop is designed to last 4 hours as standard. However, the content and duration can be individually customized. Let's talk about the possibilities!

Everything you need to know at a glance: What to expect in the workshop

Targeted user interviews are the key to ending guesswork in product development and creating well-founded clarity instead. It's not just about scratching the surface, but using the right conversation techniques to uncover the deeper motivations and real problems of your target group. This not only prevents the development of irrelevant features, but often reveals completely new opportunities for your product.

This workshop is designed to give you the confidence to engage with users independently and professionally. Experience first-hand how clear guidelines and interaction with real guests can take you from vague assumptions to validated insights – your compass for products that truly inspire!

Agenda

Introduction to user interviews

Brief introduction to the methodology and its significance for user-centred product development
Presentation of the materials and the realistic use case

Practical phase: guidelines & interviews

Development of structured interview guidelines in small groups
Preparation and conduct of interviews with rotating roles
Application of questioning techniques in authentic conversation situations

Conclusion and outlook

Overview of best practices and next steps for utilising the findings
Discussion of typical challenges and solutions in practice

Learning objectives

After this workshop, you will be able to:

Formulate effective interview questions to gather relevant information
Create a structured interview guide
Conduct user interviews independently
Transfer the insights gained into product development

The workshop will help you:

Develop a deep understanding of your users' needs
Focus product development on real requirements
Gain valuable insights directly from potential users
Develop user-centred solutions that inspire
Gain practical experience in working with real test subjects

Target group

This workshop is aimed at:

Product managers, designers and developers with a focus on user-centred design
Teams who want to expand their methodological skills in user research
People with basic knowledge of product development
Beginners to advanced users in the field of user research

Number of participants:

Max. 15 people

The speakers

Simon

IT Consultant

Stefan Spittank

Andreas Wagner

Want to understand the real needs of your users? We'll show you the techniques of professional user interviews – for well-founded insights instead of mere guesswork!

Workshop "User Interviews"

The workshop is designed to last 4 hours as standard. However, the content and duration can be individually customized. Let's talk about the possibilities!