Trade. Digital. Future-proof.

Whether retail or wholesale, food or non-food, FMCG or consumer electronics: Artificial intelligence holds enormous potential for retailers in all sectors. Together, we will open up the many opportunities for your company and help you to pull the levers that will give you a sustainable competitive advantage in a highly competitive market.

• Do you want to retain your customers in the long term? We help you to build and expand loyal customers and minimize churn through smart, AI-supported loyalty programs.
• Want to increase revenue per customer? With hyper-personalized product recommendations and prices, you can show your customers exactly those offers that best match their purchasing behavior.
• Or do you want to present your products perfectly online and increase sales? Content is king! With AI-based product descriptions and personalized product data, we turn your PIM into a profitable asset. And with AI-generated SEO and ad texts or product images, you can optimally communicate your offers to your customers.

These are just three examples of what we can get out of artificial intelligence for you. But the field is vast. We can help you identify trends in customer needs at an early stage and establish data-driven category management. This allows you to dynamically adapt your product range to the market and optimize your sales. AI-supported evaluations of your social media channels can also help you to listen to the market and identify trends as soon as they emerge. No matter where you want to go: Together, we will identify the most powerful levers for your customer loyalty and help you turn your vision into reality.

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Consumers today expect a seamless shopping experience across all channels. Non-optimized media discontinuities, on the other hand, create cognitive dissonance and disrupt shopping behavior.

With individual solutions, we ensure that your customers can find what they are looking for immediately – whether in-store, online or mobile. At the technical and process level, we ensure that the customer experience on all your channels is seamless. By linking the touchpoints, your customers can carry out different steps of the purchasing process anytime and anywhere. This strengthens the relationship and ultimately the loyalty of your customers. A consistent customer experience along the customer journey also actively contributes to sales. Whether it’s click & collect, app development or the implementation of an intelligent search with real-time stock levels in your online shop: We help you to turn every touchpoint with your company into a marvelous experience for your customers.

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Retail companies can only optimize their supply chains sustainably if they implement strategic measures, technological levers and process-related changes. Brand promises such as “delivery to your doorstep within 90 minutes” or “next day delivery” increase the pressure on the supply chain even further. Linking data and systems is therefore essential.

With an AI-based logistics approach, we help you to always have the right goods in the right place at the right time – so that you can sell them optimally on the market. Starting with real-time inventory monitoring, forecasting for stock levels and sales forecasts, smart pallet optimization and implementation of dropshipment processes to smart shelf solutions: We uncover the exact levers that will make your supply chains more efficient and robust. This way, we help you to keep customer promises, maintain the flow of goods and operate cost-efficiently.

A resilient supply chain is not only fail-safe, but also cyber-safe. With a team of 25 cyber security experts, we support you preventively and systematically secure your systems and interfaces.

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Retail companies often have dozens of systems in use – and each of them contains valuable data about customers, products or suppliers. But what is the total of countless systems worth if they don't talk to each other?

At codecentric, we know that system interfaces and integrations are not just technical connectors, but can create real business value. That's why we help you to put the patchwork together effectively and revolutionize your processes. We know our way around the world of EANs and SKUs and help you to optimize your business processes and customer interactions through individual connections and system integrations. We break down existing data silos and integrate your systems – from ERP, WaWi, SCM and PIM to your CRM and loyalty engine to connections to checkout systems and payment providers.

To enable you to use your data efficiently, we focus on the following areas, among others:

• Process automation through EDI – because in times of a shortage of skilled workers, it is all the more important to use efficient automation
• Dissolving data silos through APIs, middleware or event streaming
• Real-time synchronization, e.g. for inventories, prices or customer profiles
• Closed loop analytics – view your customer data at every stage of the customer lifecycle, from your marketing measures to the purchase and beyond
• AI-supported automation – e.g. for dynamic pricing, predictive stocking or personalized advertising

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Your customer data is worth its weight in gold. By setting up a retail media platform, we open up a new, high-margin source of revenue for you and help you to monetize your first-party data effectively. In doing so, we create a win-win-win situation that benefits everyone involved:

• Your company generates additional revenue beyond the sale of goods.
• Your trade partnerships are strengthened and expanded – and your suppliers receive an advertising platform that promotes the sale of their own products.
• Your customers benefit as well. They receive contextually relevant advertising that can also be personalized.

Smart, GDPR-compliant retail media solutions can also be used to link your sales channels – and omnichannel networking ensures a holistic, coherent shopping experience for your customers.

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The traditional retail business is undergoing radical change: While it has been commonplace for customers to queue at the checkout for decades, innovative checkout solutions are now finding their way into stores. From Scan & Go to contactless checkout: Modern checkout solutions offer customers more flexibility when processing their purchases - and retailers can reduce their staff costs in the long term.

We help you to develop and implement these and other solutions for your retail company. With us, you also have a strong partner at your side when it comes to long-term operation and continuous development - only if you want us to, of course.

We think POS further. That's why we develop solutions for you, such as real-time stock reconciliation or the integration of customer profiles across all your channels. Do you have an established, well-functioning POS system and want to make it technologically fit for the challenges of tomorrow? We'll move your POS software to the cloud! With POS-as-a-Service or Edge POS, you always get the latest updates and functions and are flexible when scaling your business.

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