Workshop:
Working Backwards
Master Amazon's innovation method: From customer needs to press releases to product concepts.
Workshop "Working Backwards"
online or inhouse
The workshop is designed to last 6 hours as standard. However, the content and duration can be individually customized. Let's talk about the possibilities!
Everything at a glance: What to expect in the workshop
The Working Backwards process is Amazon's proven secret to success in developing innovative products that not only work technically, but also solve real customer problems. Instead of starting with a vague idea, this method forces you to already have the goal in mind: the idea that the product is already successful on the market. This radical change of perspective ensures that every development retains a clear benefit and strong relevance.
In this workshop, we will decipher the central building blocks of this approach and walk through the entire process together. It's about thinking beyond mere features and instead gaining a deep understanding of the customer's context. What we cannot clearly explain at the conception stage will not work in reality – this credo is the driving force behind the quality of your future products.
The speakers
Would you like to put your product ideas on a solid, customer-oriented footing and learn how to systematically lead them to success from the end user's perspective? We'll show you the Working Backwards process—for innovations with real added value!
Workshop "Working Backwards"
online or inhouse
The workshop is designed to last 6 hours as standard. However, the content and duration can be individually customized. Let's talk about the possibilities!
Simon
IT Consultant